direction tour marketing + promotion

Broadway in Chicago

  • specialty streetmarketing
  • retail streetmarketing
  • hand-to-hand streetmarketing
  • poster printing
  • handbill printing

Broadway in Chicago was created in July of 2000 and over the past dozen years has grown to be one of the largest commercial touring homes in the country.   BIC was direction’s first theater client back when we were making the jump into other avenues to promote besides music.  Legend has it that our first project together came to fruition during a game of Trivial Pursuit.

During our time together, we have played an important role distributing materials via retail locations and street teams in order to gain exposure for the amazing shows they bring to the stage.  What makes BIC so exciting? For one, no two shows are alike; the seemingly never ending run of Wicked, the cutting edge productions like The Book of Mormon, the award winning Billy Elliot, and the musical biography Fela!; this is what makes Broadway in Chicago one of our favorite clients, and also allows us to toot our horn about how awesome and lucky we are to promote shows like these.

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