direction tour marketing + promotion

The Competitor Group

  • hand-to-hand streetmarketing
  • event management
  • retail streetmarketing
  • specialty streetmarketing
  • national streetmarketing coverage

Located in San Diego, The Competitor Group is the leading media and event entertainment company dedicated to the endurance sports industry of running, cycling and triathlons.   So how did we begin our relationship with TCG?  Well, it started when one of our former employees who is immersed in the running world happened to recommend our services to a Competitor Group rep looking to do more in order to promote their events, and the rest is now how they say, history.

For the past two years, we have been with TCG every step of the way as they tour the country with their Rock N Roll Marathon, Muddy Buddy, and Tri Rock events. We've covered staffing and provided onsite management from San Diego to Richmond, Virginia.  2013 is already shaping up to be very busy as we work to secure promotions in California, Oregon, Texas and Washington.  We've also seen the addition of TCG's Womens Running Series, which we will be promoting alongside TCG's regular series this year.

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